Skytide Examines 2012 Predictions; Finds Video IP Traffic Growing
Analytics company rates earlier speculation on CDN federation, video advertising budgets, and more.
Late in 2011, video analytics company Skytide released a white paper making strong predictions for 2012, including that online video traffic would grow more than expected leading a capacity crunch. With 2012 half over, Skytide has released another white paper, "Mid-Year Review of 2012 Online Video Predictions," evaluating its earlier analyses.
Noting that Cisco has updated its VNI Forecast for 2011 to 2016, now predicting a 50 percent video over IP growth rate and a mobile video increase of over 100 percent this year, Skytide gives itself a rating of "Looking Good" for this prediction. Skytide doesn't mention where the capacity crunch is or when it's coming.
Skytide also predicted that federated CDNs will become a reality in 2012. The long awaited aggregation, however, is still on the horizon, so Skytide gives itself a "Borderline" rating on this one. In its own defense, it notes that Akamai and Edgecast have announced CDN federation platforms.
Skytide's prediction that adaptive streaming use would increase was a no-brainer, as was its prediction that MSOs and IPTV providers would offer over-the-top services, so it earned a rating of "Nailed It" on both of those.
The analytics company also got a "Nailed It" rating on a prediction that online video advertising budgets would rise. It cites a Forrester study that 70 percent of marketers plan to increase online advertising in 2012.
Visit Skytide's white paper page to download the full report. Registration is required.
Strong online video demand will lead to a capacity crunch in 2012, predicts report.
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