New Internet TV From Bush Brings Internet To All
Alba plc today launched Internet TV from Bush (an Alba plc Group subsidiary) which will bring internet access to everyone through television.
Until now, access to the internet has been through expensive, complicated PCs. Bush Internet TV takes internet technology and puts it inside a normal television, providing the consumer with a 2 in 1 product - it's a TV and an internet browser. This latest, groundbreaking product will open up the world of the Internet to everyone through the easiest and most comfortable of medium - TV.
Currently less than 20%* of British homes have access to the internet. The simplicity of Bush Internet TV overcomes both the technology and cost of ownership barriers associated with PCs.
In three easy steps and without needing to subscribe, everyone from grand parents to children will be able to access the internet without any hidden extra cost.
Bush Internet TV has simplicity built in, all controlled from a simple to operate, infra red remote control that incorporates its own, full QWERTY keyboard.
Step 1 - Plug In
The Bush Internet TV connects into a standard, home telephone line.
Step 2 Switch On
Press the yellow Internet button on the TV remote control
Step 3 Browse
Enjoy the Internet, explore the worldwide web, shop on-line, and send and receive e-mails.
The Bush Internet TV range includes both televisions in 3 screen sizes (14", 21" and 28") and a Set Top Box which plugs into any TV.
A tailor made portal with exciting and fresh news, entertainment and sports content will be developed in a joint venture between Virgin Net, the UK's No. 1 entertainment and leisure service online, and Alba. Virgin Net will also bring its many years experience in the Internet market to developing the portal for the benefit of users.
Commenting on the launch of Bush Internet TV, Alba Chief Executive, Daniel Harris, said:
"The introduction of Bush Internet TV will bring the internet into every household by making access simple and affordable. From the comfort of their home, people everywhere will be able to access the internet. The only charge to the user is the price of a local call, making this an irresistible proposition.
"The launch of Bush Internet TV, following as it does our M@ail TV and Digital televisions, underlines our commitment to bring new technologies to the consumer market.
"Bush Internet TV and the stand-alone Box option will retail at prices starting from less than £200 and £100 respectively."