Streaming Media

Streaming Media on Facebook
Streaming Media on Twitter
Streaming Media on LinkedIn
Streaming Media on YouTube

Netflix, Amazon, Hulu the Most Popular OTT Services in the U.S.
HBO Now and Starz enter the top five, showing the popularity of premium original content to subscribers, says Parks Associates.

Netflix, Amazon Prime Video, and Hulu's SVOD service are the most popular over-the-top (OTT) streaming services in the United States, according the researchers at Parks Associates. While those three aren't a surprise, what comes next is: HBO Now took the fourth spot and Starz the fifth. Both of those services are new to the top five.

Rounding out the top 10 are MLB.TV, Showtime, CBS All Access, Sling TV, and DirecTV Now. Parks doesn't provide its estimates for subscriber numbers to the press, only the ranking. It compiles its list by examining announced subscriber numbers, original survey data from between 5,000 and 10,000 U.S. broadband-enabled houses, service usage, and trending data to model each service's size and growth.

Amazon could potentially take the top spot from Netflix, as Amazon Prime has more U.S. subscribers than Netflix does, notes Brett Sappington, senior director of research for Parks. However, many of them don't use Prime Video, and that's what this tally measures.

Sappington credits the strong showings from HBO, Starz, Showtime, and CBS All Access to their original content. That suggests new services from WarnerMedia and Disney might do well from the start.

In the U.S., 64 percent of broadband-enabled homes subscribe to an OTT service. Over two-thirds of those only subscribe to one of the three most popular services.

For more data, Parks Associates' OTT Video Market Tracker service is available to customers.

Related Articles
Young people who post videos to online platforms and spend a lot of time watching shared content are less likely to opt for paid services.
While 34% of pay TV customers made some kind of change in the previous 12 months, downgrading service was the most popular option.
Consumers are comparing high-priced pay TV services with lower-priced streaming plans, and for many streaming wins out.
If the industry is to continue to innovate, grow, and provide the best value and quality of experience, then we need to stop building closed systems and move toward open-platform, best-in-class infrastructure solutions.
Both networks plan to increase commercial loads by using ads that fill the screen when viewers take a break. Will viewer outrage convince them to back off?
Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart
Hulu's interface will become a little more conventional in the near future, and for many subscribers that's a good thing.
Is the leading SVOD worried about the upcoming debut of Disney+? No, it says, noting that Fortnite is a bigger competitor than HBO.