MindArrow Partners with NetCreations

MindArrow Systems (www.mindarrow.com), a provider of direct digital marketing software and services, announced an alliance with NetCreations ( www.netcreations.com), an e-mail marketing firm, to offer MindArrow's rich media e-mail solution to NetCreations' PostMasterDirect.com customers.

According to the company, the MindArrow messaging platform offers various forms of rich media communications including audio, video, graphics and animation that can be delivered in either downloadable or streaming formats.

NetCreation boasts a database of more than 30 million e-mail addresses, and predicts that marketers using MindArrow messages will have higher response rates than traditional e-mail campaigns and a greater return on investment.

"MindArrow's multimedia communications platform delivers the impact and sophisticated tracking capabilities marketers need. Together we provide a complete e-mail marketing solution that will combine top quality list services with leading-edge rich media technology,'' said Rosalind Resnick, chief executive officer of NetCreations in a statement.