Microcast Announces Deal With New York’s WB11 (WPIX)

Microcast (http://www.microcast.net) a turnkey provider of video streaming services, announced that New York's WB11 (WPIX) will be streaming content as part of the company's beta launch.

Microcast will provide video streaming and targeted video ad insertion for WB11's content originating at the WB11 site.

Microcast delivers video-enabled direct marketing technology that employs demand creation television commercials to garner increased CPMs.

"We are pleased to be teamed with notable and respected stations like WB11," said Jim Brandhorst, Microcast Executive Vice President, Sales and Marketing. "This is for many their first impression of Microcast; we are excited to extend the reach of such quality programming while establishing Microcast as the online streaming solution."

"This technology will provide an effective and profitable way for us reach more viewers on the Internet," concurred Bettyellen Berlamino, vice president, station manager, WPIX. "We are anxious to use this innovative technology to supplement our audience in the online market."