Streaming Media

 
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube
Sponsors

Facebook Launches App and Website for Independent Video Creators
With an app that gives live streams a more produced look and a website full of helpful tips, Facebook hopes to attract video creation talent.
Learn more about the companies mentioned in this article in the Sourcebook:
{0}

In its latest move to take the lead from YouTube, Facebook has created an app and website to support independent video creators. The app will help them create spontaneous live videos, view metrics, and read messages.

With the Facebook Creator app, people going live will be able to add intros, openers, and outros to their streams, giving a more professional and branded appearance. They can interact with viewers using custom stickers and use frames to give a consistent look to their efforts.

A tab in the app organizes fan correspondences from Facebook, Instagram, and Messenger into a unified inbox. The app includes camera effects and lets creators cross-post their work onto other platforms, such as posting pictures to Facebook Stories. Included metrics let creators view stats on their videos and fans. One thing creators won't find are monetization options, with no abilities here to add ads or even a tip jar. The app is now available for iOS and should come to Android in the next few months.

Besides the app, Facebook has created a website for creators, but this is more information-driven. The site offers lessons on improving the look of videos and learning new skills. Creators can also apply to test out new features and skills.

"We are just getting started, and look forward to continuing to work collaboratively with creators to make their experience on Facebook even better," wrote Chris Hatfield, Facebook's product manager for video, in a blog post.

The Facebook Creator app

Related Articles
Content owners can now rely on Friend MTS, MarkMonitor, and Zefr to detect infringing live or on-demand videos on Facebook. And then they can profit from them.
A little planning beforehand will ensure that a Facebook Live broadcast goes smoothly. Here are tips from an experienced live event producer.
Before it could launch Live With, a live video option for streaming a two-person conversation, Facebook needed to solve problems of latency and scale.