Extreme International to Provide Content on British Telecommunications Multiple Platforms throughout United Kingdom
British Telecommunications and Extreme International have signed a deal fordistribution of the Extreme Sports Channel and extreme.com across BT'smultiple Internet platforms, including narrowband ISP, broadband DSL accessand wireless WAP technologies, throughout the United Kingdom. Initially,Extreme will supply video content for the BT openworld broadband portal(featuring action from the main extreme sports ? snowboarding,skateboarding, surfing mountain biking among others), followed by text andcommunity services from extreme.com.
"BT openworld is a perfect platform through which extreme sports videocontent can be enjoyed by sports enthusiasts. We are amassing a wide arrayof content to appeal to every member of the family, making our relationshipwith Extreme Sports Channel and extreme.com an important step in addressingGen-Y Internet user interests," said John Raczka, Sr. Vice President ofContent for BT openworld.
"We are very excited to be launching with BT's broadband service, and weare eager to get our video content into the UK through BT's portals andservices, through PCs or whatever other device is used" said AlistairGosling, CEO, Extreme Group. "Within the next 6 months we aim to havecarriage for the Extreme Sports Channel on UK pay television, and webelieve that our brand and content delivers exactly what our demographicneeds and wants in the UK."
About British TelecommunicationsBritish Telecommunications plc is one of the world's leading providers oftelecommunications services and one of the largest private sector companiesin Europe. Its principal activities include local, long distance andinternational telecommunications services, mobile communications, Internetservices and IT solutions. In the UK BT serves 28 million exchange linesand seven million mobile customers. International direct-dialled telephoneservice is available to more than 200 countries and other overseasterritories - covering 99 per cent of the world's 800 million telephones.
BT is expanding its presence overseas rapidly and has operations in morethan 30 countries worldwide, with ventures in the Republic of Ireland,France, Switzerland, Spain, Germany, Italy, the Netherlands, Sweden, NewZealand, Japan, Singapore, Malaysia, Korea, Latin America and India.
BT and AT&T have also created Concert, the leading globaltelecommunications company serving multi-national business customers,international carriers and Internet service providers worldwide. Concertprovides customers with communications services on an unprecedented scale,scope and quality, with the industry's broadest portfolio of voice, dataand Internet services. Concert's frame relay network reaches every majorcity in the United States and the United Kingdom, and extends to anadditional 170 cities in 47 countries. Its global public network reachesdirectly 237 countries - more than any other existing network.