Clearleap Dives Into Viewer Authentication with ClearPlay
System aims to increase use of TV everywhere services with flexible customer authentication.
With the rise of TV everywhere services, authenticating pay TV customers is a crucial step. Clearleap, an IP-based content management and distribution company based in Atlanta, Georgia, is entering that arena with ClearPlay Authenticaion.
Viewers will balk at authentication systems that are too much of a hassle, so ClearPlay Authentication is integrated with Adobe Pass. The market leader, Adobe Pass already supports roughly 90 percent of all pay TV households in the United States. This gives pay TV customers a persistent login while they visit a large variety of popular video sites. Networks using Adobe Pass include NBCUniversal, CNN, TBS, TNT, Tru TV, and Cartoon Network.
Clearleap representatives say that ClearPlay was created to make authentication easy and inexpensive for broadcasters. Authentication can be done through a content provider or operator-branded interface. ClearPlay will work with any authentication system, not just Adobe Pass. Clearleap has also tried to simplify pricing: the pay model is based on activated subscribers and doesn't require a large upfront integration or revenue splits.
In related news, the National Cable Television Cooperative has certified Clearleap as an approved provider for authentication services.
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