Arbitron Begins Trading on New York Stock Exchange

Arbitron (www.arbitron.com), an international media and marketing research firm, announced that its shares of common stock began trading on the New York Stock Exchange under the symbol ARB.

On March 30, Arbitron became independent from its former parent company, Ceridian Corporation, through a reverse spin-off.

"As an independent company that is focused on the media industryand its needs, Arbitron is ready to unlock all of the possibilitiesinherent in the rapid growth and change taking place in the industrywe serve," said Stephen Morris, chief executive officer and president,Arbitron Inc."

In October 2000, the company announced a strategic reorganization,establishing three operating groups: U.S. Media Services, PortablePeople Meter Development and Webcast Services.

Arbitron's Webcast Services unit debuted in December 1999, and, according to the company, seeks to help webcasters demonstrate the value of their online audiences.

In related news, MeasureCast (www.measurecast.com), a rival audience measurement service, announced that Zenith Media Services, a global media buying and planning service, has subscribed to the MeasureCast Streaming Audience Measurement Service. Zenith's client list includes Red Lobster, Lexus, Toyota, Olive Garden, Verizon, Reynolds and General Mills. MeasureCast is optimistic that the subscription signals a step forward for streaming advertising.