@com - A Conference Debut at medienforum NRW 2000

@com - The Trade Conference for Digital Media Distribution, celebrates itsdebut.
For the first time, it will take place this year during medienforum NRW inCologne, the biggest German media get-together, from June 4 to 7.
With @com, medienforum NRW 2000 has integrated a new pioneering conferencefor decision-makers into its programme.

Over a period of three days current developments in the field of mediae-commerce and the newly-emerging e-service world will be discussed bytop-flight experts from the media, IT and telecommunications industry andprospects opened up.

As a result of increasing digitalization of media production and mediadistribution, the sector is in a constant state of change. Together thesoftware, media and telecommunications industries are forming new andcomplex links which constitute the "e-service world".The rapid increase in the use of the internet and mobile phones is alsocausing reappraisal and policy realignment within the media andtelecommunications markets and elsewhere. New digital production and distribution channels are altering valuecreation and enabling many new players to establish themselves quickly inthe market.

@com is the conference to create transparency, and to offer solutions andprospects for the industry. As a forum for e-business, telecommunicationsand digital media distribution, @com provides a platform for exchange ofviews and business contacts.

@com's target groups are decision-makers and designers from mediacompanies, small and medium-sized enterprises, telecommunications firms,multimedia, media and ad agencies, access and service providers and ownersand distributors of media content.

Topics at @com will include the changing role of the media companies andthe telecommunications industry in the cross-media world, WAP technologyand content, development prospects in the global telecommunicationsindustry, networks of the future (broadband networks, satellitetransmission), brand building and customer bonding, professional successmonitoring on the internet and electronic payment schemes.
http://www.musikkomm.de