AOL Announces 15 Original Web Shows; Works with Jennifer Lopez
In this video interview, Ran Harnevo explains AOL's investment in original programming and tells what viewers the company is targeting.
Reaching mass scale, with 42 million monthly unique visitors, AOL has decided to "double down" on original, premium video programming and announced plans for 15 new series, including one with Jennifer Lopez.
AOL will collaborate with Lopez and her company, Nuyorican Productions, and Believe Entertainment Group to launch a series called "Tiger Beat Entertainment." The teen and young adult series will be distributed by AOL and Cambio, its teen and young adult platform.
Monday, at an Advertising Week event in Manhattan, we spoke with Ran Harnevo, senior vice president of AOL Video, about the opportunity for AOL to produce and monetize premium content through sales and syndication.
Scroll down for the video interview.
(This story used courtesy of Beet.TV.)
In his Streaming Media East second-day keynote, Ran Harnevo of AOL urged the audience to get their videos shown on the widest variety of sites and devices. View the entire keynote here.
Online video is too expensive to do alone; sites need to embrace aggregation and syndication.
Available for download on Yahoo, Roku, and Boxee, the app can reach 10 million users.
Whether the event budget is small or no-limit, there are live streaming solutions perfect for any level.
Agreement further positions AOL as a leader in premium branded video, providing entertainment and engagement.
Video hub gives viewers a central place to view AOL licensed and original programming; all content will be curated.