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Short Cuts

Video: Does Today's Online Video and OTT Landscape Favor Content Creators?

With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
Short Cuts, Posted 17 Nov 2016

Video: HLS vs. MPEG-DASH in 2017

Who is adopting DASH and who is sticking with HLS, and why? Execs from Viacom, Sinclair, Float Left, and Brightcove discuss the current and coming state of DASH.
Short Cuts, Posted 14 Nov 2016

Video: What is Slowing HEVC Adoption?

Frost & Sullivan analyst Avni Rambhia identifies the key inhibiting factors that are impeding the widespread migration from AVC to HEVC.
Short Cuts, Posted 10 Nov 2016

Video: What is Driving HEVC Adoption?

Frost & Sullivan analyst Avni Rambhia explores the "three 'Rs'" of HEVC adoption: Revenue, Resolution, and thRoughput.
Short Cuts, Posted 07 Nov 2016

Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

Video: What are the Economies of Scale for OTT vs. Broadcast Video?

Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.
Short Cuts, Posted 26 Oct 2016

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

Video: The ROI of Redundancy in Large-Scale Live Streams

Verizon's Joe Einstein and Right Brain Media's Deke Cooper discuss redundancy best practices they've used for webcasts that are too big to fail, such as the Grammys, the Academy Awards, and the Masters.
Short Cuts, Posted 19 Oct 2016

Video: 4 Ways to Future-Proof Your Enterprise Video Platform

EastBanc's Eric Hoffman offers 4 essential insights on how to make your enterprise video infrastructure more reliable, versatile, and capable for meeting the requirements of current and future large-scale video events.
Short Cuts, Posted 17 Oct 2016

Video: Cloud vs On-Prem for Live Encoding and Enterprise Video

Yorktel's Joe Arena makes the case for on-prem encoding, storage, and management when choosing an enterprise video platform, and having a strong support model in place.
Short Cuts, Posted 12 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

Video: How Do You Get Millennials to Adopt OTT Services?

Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Short Cuts, Posted 05 Oct 2016

Video: Home Runs: Using Fiber to Direct and Deliver Live Shows Remotely

Peter Hartz explains how The Switch leveraged fiber technology to cut, switch, and deliver Univision's live soccer broadcasts from their home office, and how the infrastructure can be used for a range of other purposes including live OTT in this excerpt from his Live Streaming Summit panel.
Short Cuts, Posted 03 Oct 2016

Video: How Analytics Can Make Your Live Streams More Successful

Experts from Akamai, Comcast, Conviva, and Yahoo! discuss key analytics, metrics, and assessment strategies that will help you deliver more effective and profitable live streams.
Short Cuts, Posted 28 Sep 2016

Video: Apps vs Mobile Web for Live Event Streaming

Experts debate the pros and cons of longform live event viewing on the mobile web and native iOS and Android apps in this clip from Live Streaming Summit.
Short Cuts, Posted 26 Sep 2016

Video: Fiber vs. Satellite for Streaming Large-Scale Events

The Switch's Peter Hartz and Live X's Corey Behnke make the case at Live Streaming Summit for fiber as a reliable, agile, and inexpensive alternative to traditional satellite trucks for large-scale broadcasts.
Short Cuts, Posted 14 Sep 2016

Video: 3 Secrets to Success for Monetizing Live Streams

DaCast VP Greg Ellis reveals his best practices for turning live event streams into profitable undertakings.
Short Cuts, Posted 12 Sep 2016

Video: Why Streaming Video Metrics Matter

Real Story Group's Theresa Regli explains you can leverage targeted metrics and media asset management to improve your streaming ROI.
Short Cuts, Posted 07 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

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