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Short Cuts

Video: How Acorn TV Grew Subscriptions Across Platforms

RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.
Short Cuts, Posted 06 Jul 2016

Video: Battle of the Codecs: AVC vs. HEVC in 2016

Should you be delivering HEVC? It depends on what you're delivering and who you're trying to reach. Frost & Sullivan analyst Avni Rambhia breaks down the key issues of sticking with AVC vs. migrating to HEVC in this clip from Streaming Media East 2016.
Short Cuts, Posted 04 Jul 2016

Video: Encoding for OTT—How Good is Good Enough?

Panelists from Streaming Media, Beamr, Brightcove, Verizon, and Yahoo! discuss the balance between encoding quality and bandwidth at Streaming Media East 2016.
Short Cuts, Posted 29 Jun 2016

Video: How to Tap Into Twitter With Mobile-First Content

Twitter Manager of Content Strategy and Planning Nina Mishkin provides 3 strategic tips on how to leverage Twitter to get your videos seen, expand your reach, and grow your brand.
Short Cuts, Posted 27 Jun 2016

Video: How To Build Your Encoding Ladder, Part 2: Resolution

Once you've decided on the bitrates that you want to deliver, it's time to determine the best resolution for each one, from 360p on up to 1080p. Streaming Learning Center's Jan Ozer shows you how.
Short Cuts, Posted 24 Jun 2016

Video: How To Build Your Encoding Ladder, Part 1: Bitrates

Streaming Learning Center's Jan Ozer explains how to choose data rates and resolutions for adaptive bitrate streaming to most effectively meet client expectations and end-user needs.
Short Cuts, Posted 22 Jun 2016

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