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Short Cuts

Video: Why Streaming Video Metrics Matter

Real Story Group's Theresa Regli explains you can leverage targeted metrics and media asset management to improve your streaming ROI.
Short Cuts, Posted 07 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

Video: Does Age Matter With Ads and Branded Content?

AwesomenessTV's Max Polisar and AOL Partner Studios' Drea Bernardi discuss the nuances of branding and advertising strategies for online content targeting different age demographics.
Short Cuts, Posted 29 Aug 2016

Video: The Future of CDN: An End-to-End Ecosystem

Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.
Short Cuts, Posted 24 Aug 2016

Video: The Pros and Cons of a Multi-CDN Strategy

Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.
Short Cuts, Posted 22 Aug 2016

Video: How Can Content Providers Deliver a Consistent Experience Across Devices?

Plex's Greg Edmiston, HBO's John Narus, and Machinima's James Glasscock discuss the challenges of controlling and standardizing the user/viewer experience across the diverse device landscape.
Short Cuts, Posted 17 Aug 2016

Video: Why Are Content Owners and Broadcasters Migrating to OTT?

Ooyala analyst Jim O'Neill and Machinima SVP James Glasscock discuss why content owners and broadcasters are recognizing the need to get on board with OTT in the face of cord-cutting.
Short Cuts, Posted 15 Aug 2016

Video: How Do You Achieve Consistent Quality for Live Streaming?

V-Factor Technologies' Jeremy Bennington explains how content providers can monitor live video delivery in real time and ensure consistent quality across different encoding profiles.
Short Cuts, Posted 10 Aug 2016

Video: Is Marketing Video Content Creation Trending DIY?

Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.
Short Cuts, Posted 08 Aug 2016

Video: How to Build Successful Branding Campaigns With VOD

Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.
Short Cuts, Posted 03 Aug 2016

Video: VR 360° Live Streaming Workflow

Wowza's Ryan Jespersen outlines the workflow for streaming live 360° and virtual reality video from capture to ingest to stitching to delivery.
Short Cuts, Posted 01 Aug 2016

Video: Can Live Streams Be Secured?

TourGigs' Casey Charvet and Right Brain Media's Deke Hooper discuss the challenges of securing live-streamed paid content using traditional methods.
Short Cuts, Posted 27 Jul 2016

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
Short Cuts, Posted 27 Jul 2016

Video: How Do You Achieve Consistent Quality for VOD?

V-Factor Technologies' Jeremy Bennington explains how to test for and ensure consistent quality in VOD delivery within each encoding profile.
Short Cuts, Posted 25 Jul 2016

Video: What Are the Challenges of Live VR?

Frost & Sullivan's Avni Rambhia discusses issues with latency, bandwidth, user experience, encoding, reach, and quality facing content creators as they make the leap into live VR.
Short Cuts, Posted 20 Jul 2016

Video: Why Adaptive Bitrate Streaming?

Streamroot's Erica Beavers makes the case for adaptive bitrate streaming and explains how to deliver the best possible user experience via ABR encoding.
Short Cuts, Posted 18 Jul 2016

Video: What's Next for IP-Delivered Video?

Panelists from NBC, Flix, and comScore discuss which OTT business models will and won't work going forward, and whether or not you need scale to be successful.
Short Cuts, Posted 13 Jul 2016

Video: Are OTT Providers Fishing in the Wrong Pond?

Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.
Short Cuts, Posted 11 Jul 2016

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