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Featured Articles

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
Featured Articles, Posted 11 Oct 2016

The 2016 Streaming Media 100: The 100 Companies That Matter Most in Online Video in 2016

It's that time of the year again: Here's Streaming Media's annual list of the biggest players in the online video industry. These are the 100 companies dominating the present and charting the future.
Featured Articles, Posted 10 Oct 2016

Shudder Goes Into the Woods to Present a Master Class in Horror

The online horror movie service Shudder doesn't just want to show scary movies, it wants to nurture the next generation of horror movie-makers.
Featured Articles, Posted 10 Oct 2016

The Changing Cloud Encoding Market Leads to Cost Savings

New offerings in cloud video encoding let companies both large and small find the option that makes the most sense for them.
Featured Articles, Posted 10 Oct 2016

The List of the 100 Companies That Matter Most in Online Video in 2016

Discover our 2016 list of the 100 companies doing the most interesting and innovative work in streaming video. We're shining a spotlight on the companies that enable the creation and delivery of today's video revolution.
Featured Articles, Posted 10 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Online Video Advertising Is Broken, and It’s Only Getting Worse

What about the current mess of player types, lack of standards, and constant buffering do video publishers and advertisers think is good?
Featured Articles, Posted 06 Oct 2016

When it Comes to Video Ad-Blockers, Don’t Pity the Publishers

Poor online ad practices infuriated viewers and led to the rise of ad blockers. Now publishers are making the same mistakes all over again with OTT video.
Featured Articles, Posted 06 Oct 2016

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Featured Articles, Posted 04 Oct 2016

Benchmarking PCs, Capture Cards, and Software Mixers for HD Capture and Streaming

To determine how powerful a system it takes to produce and deliver live event streams, we tested a range of computers, capture devices, and live streaming programs. Read on for the results.
Featured Articles, Posted 03 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

Collaboration Is Critical to Reduce Latency in Online Video

Ensuring broadcast quality for viewers is about more than just reducing buffering. Publishers need to improve the efficiency of back-end operations, as well.
Featured Articles, Posted 03 Oct 2016

Thinking About Load Testing: It’s Not Just for the Enterprise

Even SMBs need to think about load testing these days to ensure they can serve audience demand. Here are three questions to consider.
Featured Articles, Posted 03 Oct 2016

The Top Ten Enterprise Video Trends: Where Business Is in 2016

User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.
Featured Articles, Posted 30 Sep 2016

Alibaba Group Dominated Partner Announcements at this Year's IBC

Eastern powerhouse Alibaba has reached America's shores. Here's what the industry needs to know about Amazon's fiercest competitor.
Featured Articles, Posted 30 Sep 2016

Publishers Explore New Forms of Content at NY Media Festival

The future of programming hasn't been decided yet, so companies are experimenting with new ways of attracting viewers and building relationships.
Featured Articles, Posted 30 Sep 2016

Twitter and the NFL: Business as Usual Isn’t Good Enough

For years, over-the-top video providers have struggled to be as good as broadcast. But that's setting the bar too low: They need to be better.
Featured Articles, Posted 28 Sep 2016

Meet the Intern Who Knows What Videos You Want to Watch

Even a huge computing company (Adobe) can learn something from an employee at the bottom of the hierarchy (an intern). When Gang Wu spoke about the value of discarded information, Adobe was smart enough to listen.
Featured Articles, Posted 28 Sep 2016

Livestream Mevo Review: An Essential Tool for Social Video

While it has a few rough edges, the hotly anticipated Livestream Mevo lives up to the hype. Create the appearance of a multi-camera shoot with one small 4K device. After testing, we call it a must-have.
Featured Articles, Posted 28 Sep 2016

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