Streaming Media

Learn about the latest technologies and business strategies in online video at Streaming Media West!
 

Featured Articles

With Sesame Go, Sesame Street Finds a Home Online

It's Netflix for nursery school: Sesame Workshop partnered with Kaltura to create a low-priced all-you-can-stream service that engages as it educates.
Featured Articles, Posted 04 Sep 2014

HEVC: Are We There Yet?

If you've spent any time at NAB or IBC, you'd think that HEVC is ready for prime time. The reality is that, for almost every use case, it's nowhere close.
Featured Articles, Posted 15 Sep 2014

How to Maximize the Reliability of a Cellular Bonding Solution

Cellmux technology is now an essential part of many video operations, but connections aren't always reliable. Here's how to ensure strong uptime and throughput.
Featured Articles, Posted 18 Sep 2014

Getting the Most Out of YouTube: 4 Companies Offer Best Practices

If you're publishing video, chances are you're putting at least some of it on YouTube. These four companies offer tips for making sure you're doing it right.
Featured Articles, Posted 16 Sep 2014

How to Deploy Closed Captions

Whether it's to make your videos accessible to hearing-impaired viewers or to increase SEO, you should be captioning your videos. Here's a look at the tools and services you can use to get started.
Featured Articles, Posted 18 Sep 2014

MediaPlatform PrimeTime Review: A Sleek Enterprise YouTube

PrimeTime is an attractive Flash-based option with a clutter-free interface and lifecycle management, but it does have its share of rough edges
Featured Articles, Posted 19 Jun 2014

TV Will Move to IP in Two Years, Says Imagine CEO Charlie Vogt

Imagine Communications launches a software management platform to transition broadcasters to IP delivery; partners with Microsoft Azure.
Featured Articles, Posted 11 Sep 2014

The iPhone Gets Supersized, But How Will Video Look on It?

Content owners already following Apple's HLS encoding recommendations should have nothing to fear from the iPhone 6 Plus's larger, sharper screen.
Featured Articles, Posted 09 Sep 2014

VITEC and the Art of Low Latency

As IBC approaches, VITEC doubles down on lower latency products such as its Media Gateway Pico, which features no moving parts in form factor the size of a cigarette pack
Featured Articles, Posted 03 Sep 2014

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

For Enterprise Video Success, Know the Audience: Symantec

Within enterprise video departments, such as Symantec's SymantecTV, understanding viewers' needs is crucial for getting good results.
Featured Articles, Posted 26 Aug 2014

Streaming Media West Introduces New Discovery Pass

Never been to a Streaming Media West event? The new Discovery Pass makes it easier than ever to check out the exhibit hall, keynotes, networking opportunities, and our new two-day Discovery Track of how-to sessions, product labs, and panel discussions
Featured Articles, Posted 26 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

Content Providers Should Think Mobile First to Reach Millennials

As they head away to college, many young adults aren't taking TVs with them. They are, however, bringing plenty of smart phones and tablets.
Featured Articles, Posted 20 Aug 2014

HEVC and VP9 Battle for the UHD TV Market: Who Will Win?

At this year's CES, some TV vendors asserted that HEVC was done for and VP9 would win out. What's happened with VP9 since then?
Featured Articles, Posted 18 Aug 2014

NBC Universal: Auto-Authentication Offers Higher Success Rates

Some pay TV customers are sharing their credentials with friends, but the bigger problem is that many find authentication too challenging.
Featured Articles, Posted 15 Aug 2014

Monetizing Premium Video: Fullscreen Explains What Works Now

Is brand safety an essential for selling video to brands for premium prices? It depends on the environment and the audience, Fullscreen says.
Featured Articles, Posted 13 Aug 2014

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