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As Video Standards Emerge, 4K Is the Next Big Challenge: Video

With the success of HLS and DASH, transporting video to viewers has become easier, says Yahoo. The next hurdle is compressing 4K video to a manageable size.
Featured Articles, Posted 26 May 2016

Sports Streams Jump to 4K, But Consumers Need to Catch Up: Video

Even people with broadband connections and 4K TVs may not be getting 4K video, as the average live stream today is 720p says NeuLion. But bigger pipes are worth the investment.
Featured Articles, Posted 25 May 2016

For Branded Video Success, AOL Says Authenticity Is Key: Video

Advertisers are working with online publishers to create branded videos, where brand mentions are brought into the content. To work, the results have to pass the "sniff test."
Featured Articles, Posted 25 May 2016

Brands Tap Into Trusted Relationships Working With Influencers: Video

When brand advertisers work with online video stars, they take advantage of the talent's relationship with his or her fans. The wise brand learns how to be a good guest at the party.
Featured Articles, Posted 25 May 2016

Netflix Discusses VP9-Related Development Efforts

Once counted out, VP9 is on the rise, with support from Netflix, JW Player, Brightcove, and more. In this interview, David Ronca of Netflix talks about VP9 savings, encoding, and testing.
Featured Articles, Posted 24 May 2016

Whistle Sports Says Focus on the Story, Avoid Clickbait: Video

You won't believe this one weird trick that Brian Selander of Whistle Sports revealed at Streaming Media East about connecting with over-the-top audiences.
Featured Articles, Posted 23 May 2016

VR Is a Marathon Not a Sprint, Road to Adoption Will Take Years: Video

In this Streaming Media East interview, Joel Espelien of The Diffusion Group explains why most people are getting virtual reality's future wrong.
Featured Articles, Posted 23 May 2016

Comcast to Stream More than 6,000 Hours from Rio Olympics

Comcast and NBC will offer total of 11 networks and 40 simultaneous streams from the games in Rio this August
Featured Articles, Posted 20 May 2016

Euro 2016, Then Olympics, Set to Break Live Streaming Records

Official streams may reach peaks of 15-18TB per second for the Rio Olympics, but the IOC is banning social streaming from the games, without saying how it plans to police or punish fans who use Periscope, Facebook Live to share the games
Featured Articles, Posted 17 May 2016

Eventstream Review: Profit From Paid Live Online Video Events

The combination of Eventstream, Eventbrite, and YouTube Live lets anyone charge for a live webinar, generating leads they can use to grow their business. While a strong contender, the help system could be a lot more helpful.
Featured Articles, Posted 16 May 2016

The Cost of the Cloud for Video Encoding: Crunching the Numbers

Cloud encoding companies offer software-as-a-service and platform-as-a-service options. Here's how to decide when to go with the cloud, and which option is right for your needs.
Featured Articles, Posted 15 May 2016

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
Featured Articles, Posted 11 May 2016

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
Featured Articles, Posted 11 May 2016

SME 2016: VR Video Is Cumbersome, But Still in its Infancy

The cameras have poor controls, the headsets are bulky, and the results sometimes make people sick. Still, don't write off virtual reality just yet.
Featured Articles, Posted 11 May 2016

SME 2016: Is Facebook Winning the Live Streaming Game?

Facebook Live is relatively new, but panelists at Streaming Media East agreed that it's emerging as the leader in the live social streaming space.
Featured Articles, Posted 11 May 2016

SME 2016: The Great Unbundling and Mass Rebundling

Will a la carte OTT services grab cord-cutters' money, or will skinny bundles win the day? Epic, Fubo.tv, and Univision chime in, and all they can agree on is that choice is key.
Featured Articles, Posted 11 May 2016

SME 2016: Take Your Live Streaming to Where Your Customers Are

NBC TODAY Show's Mario Armstrong talks Facebook Live, Periscope, YouTube Live and a new entrant to the market, Busker, which lets streamers monetize their content
Featured Articles, Posted 10 May 2016

SME 2016: Google Shows 5 Trends Revolutionizing the Industry

The past three years have been a time of unrivaled change for video. At Streaming Media East 2016, a Google keynote address explained the keys to driving multiplatform success on Android.
Featured Articles, Posted 10 May 2016

Open Caching and the Future of Streaming

At the Content Delivery Summit today, Qwilt's Mark Fisher discussed how open caching can increase capacity at reduced cost
Featured Articles, Posted 09 May 2016

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