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Featured Articles

An End to the Wild West: It's Time for Streaming Standards!

Enough with the codec confusion. The online video space won't really thrive until industry standards are put in place and enforced by the government.
Featured Articles, Posted 08 Jun 2016

The Decline of the Standards-Based Codec—and Good Riddance

Online is different from broadcast and doesn't need formal standards. HEVC isn't considered by many online video streamers, as the future belongs to VP9 and AV1.
Featured Articles, Posted 08 Jun 2016

Making the Case for Government-Mandated Online Video Standards

Will there ever be one ring to rule them all? it's time for the online video industry to take a page from TV and create interoperable standards.
Featured Articles, Posted 08 Jun 2016

How Do You Spell Over-the-Top Streaming Success?
Q-U-A-L-I-T-Y

Where are all the cord-cutters? Without more attention to quality of experience from a user perspective, OTT will never truly compete with broadcast.
Featured Articles, Posted 07 Jun 2016

Educators, Embrace the Power of Video Editing and Trim the Fat

Think there's no way to trim that glorious hour-long lecture down to a tight six minutes? Think again. Edit it into a concise video that students can easily absorb.
Featured Articles, Posted 07 Jun 2016

VP9 Finally Comes of Age, But Is it Right for Everyone?

Publishers and encoding companies alike are beginning to embrace VP9, Google's open source codec. Here's how it stacks up on quality and data rates.
Featured Articles, Posted 06 Jun 2016

Do Off-the-Shelf Video Solutions Make the Grade for Elearning?

When smaller educational organizations look for affordable online video systems, they don't find the features that come standard in advanced elearning platforms.
Featured Articles, Posted 06 Jun 2016

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?
Featured Articles, Posted 03 Jun 2016

The Worldwide Video Revolution Is Happening on Small Screens

Inexpensive access to smartphones is letting people around the world add their voices to the chorus, creating a new wave of user-generated content.
Featured Articles, Posted 03 Jun 2016

Streaming Media East Teaches Enterprise Webcasting and VR: Video

For one PayPal executive, the recent Streaming Media East conference was a place to find answers about enterprise webcasting, and to learn about the present and future of virtual reality.
Featured Articles, Posted 02 Jun 2016

Gathering Actionable Data Is Key to Live Streaming Success: Video

There's no room for error in a live video broadcast. Plan ahead by capturing data that points to specific issues, and have tools and partners ready to fix any problems.
Featured Articles, Posted 02 Jun 2016

DASH Third Version to Reduce Live Streaming Latency: Video

The upcoming third edition of DASH will address several missing features, says a Comcast principal architect, and will drive down live video latency.
Featured Articles, Posted 01 Jun 2016

Ads Shouldn't Get in the Way of Content, Says Sling Media: Video

Today's viewers understand that ads are necessary for free access to quality video, but they draw the line when those ads become a needless distraction.
Featured Articles, Posted 01 Jun 2016

VR Producers Should Avoid Over-Hyping Their Products: Video

It's still early days for VR, and creating heighted expectations will only lead to disappointment, says one VR executive. Still, the area is advancing every month.
Featured Articles, Posted 31 May 2016

15% of US Homes Will Have 4K TV by End of Year, Says Sony: Video

4K video adoption is growing faster than HD adoption did, Sony finds. Viewers should plan on upgrading their internet connections to enjoy that content.
Featured Articles, Posted 31 May 2016

Screen Content Coding (SCC) Offers Improved Quality and Efficiency for HEVC Screen-Captured Content

The new extension to HEVC, Screen Content Coding, is tailor-made for encoding screen captures from video games and tutorials, which feature animation, text, and graphics in addition to camera-generated video
Featured Articles, Posted 27 May 2016

Smart Curation Beats Original Content for OTT Success: Video

As the number of subscription video services continues to expand, execs need to understand how to transition linear programming to the online world.
Featured Articles, Posted 27 May 2016

TV Ad Budgets Not Moving Online, as Buyers Demand Metrics: Video

Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Featured Articles, Posted 27 May 2016

Live Streaming Is Still Playing Catch-Up to TV, Says VDMS: Video

At Streaming Media East, Verizon Digital Media Services acknowledged that TV still provides a better experience for live events, and latency is an issue.
Featured Articles, Posted 27 May 2016

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