Yahoo! faces the daunting task of producing 40 hours of compelling, live financial news each week. Technical Editor Scott E. Baker takes us inside the Web-behemoth’s broadcasting facility to see how it’s done.
Featured Articles,
Posted 05 Apr 2001
Featured Articles,
Posted 05 Apr 2001
Featured Articles,
Posted 05 Apr 2001
Featured Articles,
Posted 05 Apr 2001
Featured Articles,
Posted 05 Apr 2001
While the music industry and Web consumers grapple with the trade-off between an online music solution that won’t cost listeners a penny and one that is profitable for content owners, Supertracks has tossed its hat into the ring with a solution that caters to both needs.
Featured Articles,
Posted 02 Apr 2001
Learn basic layout structures and how to use HTML with SMIL to control the layout of complex integrated designs that include HTML and elements of dynamic content.
Featured Articles,
Posted 30 Mar 2001
Leave the opportunistic guessing game behind, and focus on content you like, says Streaming Media, Inc. VP Interactive Joey Manley, in his latest monthly column for Streaming Media Magazine.
Featured Articles,
Posted 29 Mar 2001
Featured Articles,
Posted 27 Mar 2001
Featured Articles,
Posted 27 Mar 2001
The Pros, the Cons and the Bottom line
Featured Articles,
Posted 27 Mar 2001
ViewCast’s Osprey 500 DV Pro makes a great choice for advanced capture and processing — unless you also need to encode live in the Real format.
Featured Articles,
Posted 27 Mar 2001
European company brings the long-running music site back from the dead.
Featured Articles,
Posted 23 Mar 2001
Unless you’ve been living with a fear of plug-ins, you’re probably a fan of Flash cartoons. Now it’s your turn to become the animator. Fire-up your computer and start animating with one of CampChaos.com’s more recognizable stars.
Featured Articles,
Posted 23 Mar 2001
Those vying for a foothold in the targeted ad-insertion market — companies like Hiwire, Lightningcast, Radiowave, SurferNETWORK and Coollink Broadcast Network (CLBN) — must cope with all of these issues at once. All are trying to connect radio webcasters with a new inventory of advertisers, while providing a technology that presumably holds it all together.
Featured Articles,
Posted 22 Mar 2001
Harry Emerson, founder of SN, cites a hypothetical example to show how profitable the targeted ad-insertion model could be for radio stations.
Featured Articles,
Posted 22 Mar 2001
Another highly touted feature of in-stream advertising is its ability to get personal, unlike any form of marketing media seen before. While banner ads are simply miniature electronic billboards, which may or may not be seen by the user, a targeted in-stream ad has the makings of a one-on-one conversation, where brand building is most effective.
Featured Articles,
Posted 22 Mar 2001
By harnessing the power of personalization for the purposes of marketing,
targeted ad insertion could change the rules for advertising on the Web. Targeted ads have made a good start in online radio, but will the numbers add up to profit?
Featured Articles,
Posted 22 Mar 2001
The Ogg Vorbis beta 4 CODEC produces slimmer files than beta 2, sounds great, and has a new licensing scheme.
Featured Articles,
Posted 20 Mar 2001
|