The Pros, the Cons and the Bottom line
Featured Articles,
Posted 27 Mar 2001
ViewCast’s Osprey 500 DV Pro makes a great choice for advanced capture and processing — unless you also need to encode live in the Real format.
Featured Articles,
Posted 27 Mar 2001
European company brings the long-running music site back from the dead.
Featured Articles,
Posted 23 Mar 2001
Unless you’ve been living with a fear of plug-ins, you’re probably a fan of Flash cartoons. Now it’s your turn to become the animator. Fire-up your computer and start animating with one of CampChaos.com’s more recognizable stars.
Featured Articles,
Posted 23 Mar 2001
Those vying for a foothold in the targeted ad-insertion market — companies like Hiwire, Lightningcast, Radiowave, SurferNETWORK and Coollink Broadcast Network (CLBN) — must cope with all of these issues at once. All are trying to connect radio webcasters with a new inventory of advertisers, while providing a technology that presumably holds it all together.
Featured Articles,
Posted 22 Mar 2001
Harry Emerson, founder of SN, cites a hypothetical example to show how profitable the targeted ad-insertion model could be for radio stations.
Featured Articles,
Posted 22 Mar 2001
Another highly touted feature of in-stream advertising is its ability to get personal, unlike any form of marketing media seen before. While banner ads are simply miniature electronic billboards, which may or may not be seen by the user, a targeted in-stream ad has the makings of a one-on-one conversation, where brand building is most effective.
Featured Articles,
Posted 22 Mar 2001
By harnessing the power of personalization for the purposes of marketing,
targeted ad insertion could change the rules for advertising on the Web. Targeted ads have made a good start in online radio, but will the numbers add up to profit?
Featured Articles,
Posted 22 Mar 2001
The Ogg Vorbis beta 4 CODEC produces slimmer files than beta 2, sounds great, and has a new licensing scheme.
Featured Articles,
Posted 20 Mar 2001
An overview of considerations for network managers deploying caching technology for rich media content from the edge.
Featured Articles,
Posted 16 Mar 2001
The Web has a way of reflecting all the wackiness the world has to offer, and the realm of streaming sports content is no different. If you’re into dog-sled racing in the far reaches of the Upper Peninsula in Michigan, or kayaking at the Ottawa River Rodeo, look no further than the correct URL. It may take years before full-length streaming coverage of Monday Night Football hits the Internet, but for niche sports fans, the time is ripe.
Featured Articles,
Posted 14 Mar 2001
Spoonemore of the NBA believes that while fans may not be clamoring for full-game coverage over the Net, the type of personalization the Internet can offer will make shorter video clips very attractive to users.
Featured Articles,
Posted 14 Mar 2001
While it may seem that streamed media will be a major part of the daily information we consume in the future, it is not clear how we will access that information. Already, content is being planned for PDAs, and there may even be a day you’ll be able to get a sports audio feed from your wristwatch.
Featured Articles,
Posted 14 Mar 2001
The same kinds of television rights issues prevent live video coverage of most major sporting events online. The National Hockey League’s broadcasting business is built on regional and national deals.
Featured Articles,
Posted 14 Mar 2001
Streamed sports content seems ripe for success, but those hoping to experience the thrill of victory — either as fans or as companies gunning for a reliable revenue source — may just have to wait.
Featured Articles,
Posted 14 Mar 2001
The new extreme football league, the XFL, looks as if it could find a happy home on the Internet with its wild assortment of gratuitous violence, cheerleader voyeurism, and flamboyant personalities.
Featured Articles,
Posted 14 Mar 2001
Loudeye's Martin Tobias ministers to the ailing industry with a call to order, a dose of reason, and a reminder that uncertainty can also hold opportunity.
Featured Articles,
Posted 12 Mar 2001
Cleaner 5 integrates new codec choices from the major players and significantly increases the productivity factor with enhancements to its user interface design. Streaming media departments in need of high quality, automated encoding will appreciate the new processing features in Cleaner 5.
Featured Articles,
Posted 09 Mar 2001
Content Delivery Networks quite literally form the backbone of the industry. But in what ways apart from pure content delivery can CDNs help your company? Listen to three CDN leaders talk about their role in the streaming media value chain on this installment of Insider.
Featured Articles,
Posted 08 Mar 2001
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