Before the advent of streaming video, major company-wide events were broadcast via satellite, or recorded for later distribution throughout the company via videotape or CD-ROM. The unit responsible for those earlier productions – now known as Microsoft Studios – today produces the bulk of streaming media at Microsoft.
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Posted 07 May 2001
Virtually every product group within Microsoft employs streaming media for internal communications, e-learning, or marketing. Contributor Max Bloom shows us that for Microsoft, ROI is the impetus, but its efforts illuminate new potential for corporate streaming.
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Posted 07 May 2001
Like other enterprises, Microsoft must justify large streaming media expenditures with comparable returns on investment. Yet, some ROIs are more easily measured than others.
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Posted 07 May 2001
The adoption of streaming media in Korea took center stage at
Streaming Media Asia, Hong Kong. Technical Editor Scott E. Baker tells us how Korean companies are introducing themselves to the industry like never before.
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Posted 04 May 2001
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