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Online Video News

TubeMogul Offers Free Video Viewability Reports for All Ad Buyers

Using open source technology that it created, TubeMogul lets all advertisers know if their videos have a chance of being seen.
Online Video News, Posted 21 Mar 2014

Over Half of Homes Use Paid Streaming Services: Parks Associates

Online video hits a milestone with over half of homes subscribing to or renting from online video entertainment companies.
Online Video News, Posted 21 Mar 2014

Qik, an Early Social Video Networking App, Will Be Shut Down

Skype, which acquired Qik in 2011, is alerting members that the service is closing and they should save their videos.
Online Video News, Posted 20 Mar 2014

SNL Kagan: U.S. Pay TV Subscriptions Dropped By 250K in 2013

Cable lost 2M subscribers for the year. Is this a minor blip or is streaming video a growing threat to pay TV?
Online Video News, Posted 19 Mar 2014

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.
Online Video News, Posted 14 Mar 2014

Vindico Interactive Video Ad Study Finds Impressions Up 77%

Interactive ads do a better job of engaging with the viewer, the study says, although ad viewability remains a problem.
Online Video News, Posted 13 Mar 2014

IAB Releases Updated Video Ad Metric Definitions for Comment

This first update since 2009 is designed to bring the language up-to-date with current online video advertising practices.
Online Video News, Posted 13 Mar 2014

Vimeo Announces $10M Investment in Vimeo on Demand Platform

After a successful first year for Vimeo on Demand, Vimeo hopes to attract even more quality films with guaranteed funding.
Online Video News, Posted 06 Mar 2014

Roku Creates Streaming Stick Version for Any HDMI Port

A second version of the Streaming Stick works with more TVs and has a lower price, providing a cord-free experience to more viewers.
Online Video News, Posted 04 Mar 2014

Dish and Disney Sign Agreement for Live and On-Demand Streaming

As part of the agreement, Dish agrees to end automatic ad skipping of ABC content within three days of recording.
Online Video News, Posted 04 Mar 2014

Videology Adds Nielsen Data for Combined TV/Online Ad Buying

Using audience data from Nielsen, Videology customers can plan, buy, measure, and optimize TV and online campaigns from one platform.
Online Video News, Posted 04 Mar 2014

Comcast to Acquire FreeWheel for $320M

The cable giant will grow its online efforts with ad-streaming technology from FreeWheel, insiders predict.
Online Video News, Posted 03 Mar 2014

Adap.tv Adds Programmatic Buying for Linear TV

Audience Path, Adap.tv's programmatic buying platform, now lets buyers execute targeted linear and digital campaigns with one tool.
Online Video News, Posted 03 Mar 2014

CEA Study: OTT Video Enhancing, Not Replacing, Traditional TV

Are physical discs going away? Not any time soon. Study finds that people overwhelmingly prefer DVDs and Blu-ray to online sources.
Online Video News, Posted 28 Feb 2014

FreeWheel Report: Streaming TV Starting to Look Like Broadcast

According to FreeWheel's Q4 2013 Video Monetization Report, ad views on long form content are exploding, and completion rates are strong.
Online Video News, Posted 27 Feb 2014

Zefr Takes in $30M in Financing, Will Grow Software Development

Zefr's BrandID platform helps major companies monitor YouTube activity, attracting clients such as Adidas, Warner Bros., and Sony.
Online Video News, Posted 26 Feb 2014

Roku: 8 Million Sold and Counting

Number includes both Roku boxes and Roku Streaming Sticks; company also says that average user streams 13 hours per week and that total streaming grew by 70% to 1.7 billion hours in 2013
Online Video News, Posted 26 Feb 2014

Disney Launches Disney Movies Anywhere Online Locker Service

Parents rejoice as Disney debuts a service that keeps track of purchased titles and makes them available for online streaming and downloading.
Online Video News, Posted 25 Feb 2014

Accenture and KPN Show Google Glass Proof of Concept at MWC

Watch second screen content without looking away from the TV, or watch recorded shows even when away from home.
Online Video News, Posted 25 Feb 2014

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