Starting with Elemental, thePlatform MPX is able to integrate with third-party companies to better manage live events.
Online Video News,
Posted 07 May 2013
Best known for ad-supported premium video, Crackle is making a bigger investment in original programming in 2013.
Online Video News,
Posted 03 May 2013
Turning away from celebrity talks and new product pitches, Digitas delivers a NewFront full of strategies for successfully reaching the consumer.
Online Video News,
Posted 03 May 2013
A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.
Online Video News,
Posted 02 May 2013
The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.
Online Video News,
Posted 01 May 2013
Starting small, Nielsen will first roll out a pilot program with NBC, Fox, ABC, UniVision, Discovery, and A&E.
Online Video News,
Posted 30 Apr 2013
Media companies distributing to Netflix will benefit from a simpler workflow while creating optimized content.
Online Video News,
Posted 30 Apr 2013
The search giant continues its winning online video ways with Hollywood talent and television partnerships.
Online Video News,
Posted 30 Apr 2013
By sharing content and sales efforts, the two creators offer advertisers a large group of younger viewers for targeted campaigns.
Online Video News,
Posted 26 Apr 2013
Video viewings inched upward in March, but video ad viewings skyrocketed to more than 13 billion video ads totaling more than 5 billion minutes
Online Video News,
Posted 25 Apr 2013
The full online ad industry grew to $36.6 billion in 2012, while digital video ads accounted for $2.3 billion of that.
Online Video News,
Posted 18 Apr 2013
The number of authenticated TV Everywhere streams grew from 18.3M in 2011 to 222.5M in 2012, says Adobe.
Online Video News,
Posted 18 Apr 2013
By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.
Online Video News,
Posted 17 Apr 2013
The worldwide OTT economy is over $8 billion, but it will expand greatly in the next few years.
Online Video News,
Posted 12 Apr 2013
Long a work in progress, Adobe Primetime is finally ready for business. Comcast and NBC Sports are the first customers.
Online Video News,
Posted 10 Apr 2013
TVE needs to be easier, so Brightcove is helping put it on more devices with simpler authentication.
Online Video News,
Posted 10 Apr 2013
HTTP adaptive bitrate H.264 will solve the problem of high-definition streams clogging the network, says Inxpo.
Online Video News,
Posted 09 Apr 2013
Blackmagic, FotoKem, Sony, Red, and other are not only showing off 4K solutions at NAB. They're also beginning to talk about 8K, which Japan's NHK plans to move to within a decade
Online Video News,
Posted 09 Apr 2013
We get your input on perception vs. reality in OTT video trends; you get entered for a chance to win a new iPad
Online Video News,
Posted 09 Apr 2013
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