Streaming Media

 
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube
Sponsors

Why Streaming Viewers Hold All The Cards
Streaming viewers expect to access content at any time, in any place and on any platform. At the same time, research indicates that consumers do not have much more incremental time that they can spend watching video. There is a battle raging where the prize is the attention of consumers.
Learn more about the companies mentioned in this article in the Sourcebook:
{0}

Today, streaming viewers hold all the cards. They expect to access content at any time, in any place and on any platform. At the same time, research indicates that consumers do not have much more incremental time that they can spend watching video. There is a battle raging where the prize is the attention of consumers.

Any video business needs great content that appeals to consumers. However, in addition to this, consumers demand a Quality of Experience (QoE) that provides flawless viewing throughout. If their expectations are not met they will move on to other channels very quickly.

In the fight for eyeballs, agility, efficiency and quality are the three pillars that support every video enterprise: agility in the ways the enterprise offers content to consumers to realize the highest dollar return on content, and efficiency in data processing, preparation and delivery.

Businesses must automate complex workflows for the capture and preparation of video content, including both file-based and live streaming media. Enterprise operations are consolidating, with content creators now looking to reach customers themselves through their own channels to market, such as HBO Go, ESPN App and BBC iPlayer. In seeking a direct relationship with consumers, our customers require a seamless way to capture, process, prepare and deliver a quality of experience that meets or exceeds consumer expectations.

Telestream solutions for automated workflows, media processing and quality management of video can be applied across a range of platforms, affording our customers all the wanted flexibility, agility, and business outcomes of cloud. However, those customers are on a transformative journey where they will operate in hybrid infrastructures of some kind in the near- and mid-term. Telestream empowers them to extend their workflows from their traditional on-premise infrastructure in ways that make sense for their business.

Telestream

848 Gold Flat Rd.

Nevada City, CA 95959

USA

www.telestream.net

@telestream

Related Articles
Heroes of the ‘streamverse' on our elite 2018 Streaming Media 50 list share their insights in the annual VIEW FROM THE TOP.
Our industry-defining list takes a slightly new format for 2018. Here are the 50 most important companies in the online video industry, the ones leading us into the future. Making it onto the list is now even more of a challenge, as it should be.
When video content became available for streaming on a variety of devices, viewers were simply excited to have access and to consume programming even if the quality was lower than traditional broadcast.
Presenting our 2018 list of the 50 companies doing the most interesting and innovative work in streaming video. We're shining a spotlight on the companies that enable the creation and delivery of today's video revolution.
Today's video consumers want it all. High-quality content on their preferred devices. Watch-on-your-own-time functionality. Access so easy they don't have to think twice. Content personalized just for them.
As 2018 nears to a close and with the largest IBC ever just wrapped last week, three key movements in the Digital Rights Management market have come to light. In the first scenario we see a massive movement towards standardized containers like FMP4 in HLS and CMAF for the deployment of "Consumer DRM" including Apple FairPlay, Google Widevine and Microsoft PlayReady.
When Encoding.com launched in October 2008, no one in the video space was even using the word "cloud" let alone deploying large-scale content operations on cloud infrastructure.
To some extent, the security technologists have muddied the waters with generations of product that demanded proprietary formats, esoteric interfaces and a tendency to hide topics in a veil of secrecy that obscures the key logic and principles.
Another exciting year in the most exciting industry of all. At Lightcast.com we simply love what we do, and still, nothing excites us more than the media projects of our clients. 
While cord-cutting is on the rise, traditional broadcast still has some advantages over streaming. First and foremost: it ... works.
Today's OTT content delivery ecosystem has changed the industry drastically, perhaps most significantly by presenting broader opportunities to build powerful and lasting relationships with viewers.
Consistently streaming superior video quality over the internet is hard. Hard for on-demand titles and even harder for low latency live. A big enough problem for the industry's biggest players to pre-pay a group of Emmy Award researchers to build a platform that didn't exist 22 months ago. Today, it is affecting the streams of tens of millions of US subscribers.
It's no secret that the growing complexity of the global media and entertainment industry has made it harder to deliver content in the traditional way and maintain direct control over rights negotiation, quality levels and delivery formats.