Online Video Industry Forecast 2012: VisualOn
Fragmentation: Friend or foe?
[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]
According to Nielson Company, there has been a 41% increase in consumers accessing mobile video year-over-year. Growing alongside this demand are the evolving platforms and devices that can receive streaming video. In fact, according to MarketResearch.com, Android has increased its market share from 13% to 32% since last year, and with new phones coming to market daily, consumers do have more choices, but the mobile OS and device market is becoming increasingly fragmented.
And the marketplace isn't getting any less crowded - in fact, more and more players are dabbling in the mobile video and television ecosystem including carriers, manufacturers, OEMs, MSOs and technology companies. The players are not only struggling to keep up with demand for streaming services, but also with the complexities that come with delivering this technology through multiple OSs and devices, each of which present a unique set of features. This leaves technology companies to bridge the gap between the heavily fragmented device market and the overwhelming demand for streaming content.
Today, VisualOn is at the epicenter of this challenge. Its operating system agnostic platform enables high quality video and audio on any smartphone or tablet, all with a single software stack. VisualOn makes it possible for consumers to stream content, view video-on-demand, watch mobile television and enjoy other multimedia applications on the device of their choosing.
VisualOn software overcomes the barriers created by varying operating systems, hardware, carrier demands and connectivity. Deployed to more than 100 customers and more than 100 million devices, the company is meeting the consumer desire to access video and television on any screen. Fragmentation is causing a disruptive marketplace for many industry players, and these players are turning to VisualOn solutions to enable consistent high-quality rich media experience for consumers.
Innovation with a Chance of Standards