Experience Excellence - Conviva's 2015 View From The Top
Dr. Hui Zhang, Co-Founder and CEO, Conviva
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As viewers flock to the new online delivery environment of today’s multi-screen world, they bring along expectations for an experience equal, if not superior, to traditional TV. But?the shared, often unpredictable pipes of the Internet create significant challenges for publishers. Conviva helps publishers address these challenges with the most granular, per-viewer global intelligence available.
The Conviva Intelligent Control Platform is designed to help top media and entertainment companies, service providers, and live event distributors meet and exceed ever-changing audience expectations across a multi-screen viewing environment. Using its unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services.
In 2015, Conviva released several reports that highlight consumer expectations and the quality of their viewing experiences. Our Viewer Experience Report and subsequent Mid-Year Update highlighted the growth in online video quality, while demonstrating that rapid consumer adoption is putting great strain on overall infrastructure. And our US and UK-specific Consumer Survey reports as well as our Binge Watching Report demonstrated that viewers really do expect a TV-quality experience – and, mobile growth notwithstanding, really do want to sit back and enjoy watching on a larger screen, especially when on their way to a bonafide binge.
As the online video industry continues to evolve and expand its offerings, companies investing in over-the-top video offerings remain a safe bet for the future. With this continued growth in OTT offerings, companies will find the ability to deliver the highest quality experience across multiple devices to be their next competitive advantage.
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