Streaming Media

 
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube
Sponsors

ENCOMPASS DIGITAL MEDIA - Executive Predictions for 2018
Chris Walters CEO | ENCOMPASS DIGITAL MEDIA
Learn more about the companies mentioned in this article in the Sourcebook:
{0}

Broadcast and cable networks are increasingly engaging with viewers directly, rather than relying on MVPDs and affiliates to deliver their programming. Netflix, Hulu and Amazon began the trend of bringing high-quality video programming to digital platforms with broad offerings. In 2018, we will see content owners strengthen their direct viewer relationships with the launch of more subscription-based OTT services.

We also expect the proliferation of OTT bundles to continue. The challenge is finding the right lineup at the right price point. Look for more targeted bundles – all sports, only entertainment, content from specific countries, targeting a demographic audience or harnessing an affinity group.

Targeted bundles won’t need to hit the huge subscriber numbers that more broadly focused services require to build strong businesses.

For more information, visit www.encompass.tv.

Chris Walters

CEO | ENCOMPASS DIGITAL MEDIA

Related Articles
GUNSLINGERS UNITE: AN INTRODUCTION TO THE 2018 ONLINE INDUSTRY VIDEO PREDICTIONS