DVEO's 2015 View From The Top
Laszlo Zoltan, BSEE Vice President, DVEO division of Computer Modules, Inc.
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Personalization of the television experience has come a long way through advances made possible by, for example, HLS and DASH adaptive bitrate streaming protocols, enabling a client managed user experience. Whether we like it or not our television watching habits can be easily curated by suppliers.
In line with the interest in individualization of the user experience, and advances in multiple user information technologies like IP geolocation, DVEO is introducing a multi-criteria targeted ad insertion platform to make advertising more customized for individual viewers. Designed for broadcasters and multi-screen operators, AD SPOTTER™ is a unique DVEO innovation that utilizes both content and viewer information to choose the actual ads for playout to the viewer. Based on a DVEO-developed algorithm, it combines content type, consumer profile and geolocation data by “mining” multiple data bases in real time to insert ads with relevance to the viewer.
In addition to managing ad selection and insertion into live or stored transport streams, AD SPOTTER triggers “ad starts” via multiple mechanisms, including analog cue tones, SCTE 35 triggers, IP messaging, and scheduled or manual triggering. Moreover, it can insert ads either inside, over, or around video content via slices, overlays, crawl messages, alert bugs, and video “squeezes”.
AD SPOTTER serves live or stored content with user targeted ads to set tops and mobile viewers. When an HLS capable device requests content, AD SPOTTER analyzes device location, type, and user profile (if available). Based on a pre-defined matrix of user type and associated ad types, the viewer targeted stream is served.
AD SPOTTER is the ideal tool for broadcasters, cable and IPTV operators to increase ad revenue by providing their sponsors with targeted dynamic ad insertion.
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