Stream Stitching: Why the Buzz, Where It’s Working, and What Happens Next

Stream stitching and server-side ad insertion are picking up steam as approaches that let content owners beat ad blockers on the desktop and provide better ad delivery on the mobile web-among other benefits. However, the technology is still early in its adoption curve, with a lot of innovation in the works to drive its deployment across more devices and use cases. This session reviews the data to see where server-side ad insertion and stitching have been helpful to publishers and broadcasters and explore how it is evolving to support analytics, interactivity, programmatic and other components of online video advertising.